Marketing

What Is It?

• The Jindal School has an in-house Marketing Manager and a Graphic Designer who manage all Jindal School-related marketing efforts related to producing and implementing any JSOM marketing campaign.

Who Is Eligible to Use It?

• Program directors, faculty, administrators, and staff.

Reasons to Use This Service:

• Advertising
• Print and Digital Marketing campaigns
• Researching and analyzing market trends
• Designing and implementing comprehensive marketing strategies to create awareness of JSOM activities
• Providing guidance and feedback to program directors, center directors, faculty, and staff on their marketing campaigns
• Ideas to best market individual programs or department
• Creating invitations, flyers, banners, holiday cards, and any other marketing materials needed by each program or department
• Producing ideas for promotional campaigns and organizing them efficiently

Common Questions

• What do I need to provide the Marketing Manager with at the time of submission?
  • Goals: What do you want the result to be?
    • What would you like the project to look like?
    • Do you have visual examples you can show the marketing department?
  • Timing: When do you need the project completed to accomplish your goal?
    • See your estimated project timelines.
  • Audience: Identify your target audience(s).
    • Students? Faculty? Alumni? They are all different audiences and will each need different messaging.
  • Materials: What items do you need and in what quantities?
    • Flyers, banners, web copy etc.
  • Budget: What funds have you allocated for the project?
  • Measuring Success: What metrics and/or key performance indicators (KPIs) do you need to determine the project's effectiveness?
• How soon do I need to involve JSOM Marketing on a project?
  • The earlier you involve us in a project or plan, the more we can help.
• I’m still not sure what I need to do.
  • Please email madison.franquiz@utdallas.edu.