Purpose
This article provides information about Blackbaud Raiser's Edge NXT and the appropriate contact for Raiser's Edge at UTD.
Explanation
Raiser's Edge, developed by Blackbaud, is a cloud-based CRM and fundraising platform. At UTD, it plays a central role in managing alumni and constituent relationships, supporting alumni relations, advancement services, and the overall university fundraising efforts. The system is used to:
- Generate targeted mailing and email lists for event invitations, newsletters, and publications.
- Processing and reporting of gifts made to university cost centers.
- Manage alumni and donor data, including employment and contact information for individuals and organizations.
- Produce reports and analytics to support data-driven fundraising strategies and stewardship.
- Support event and membership management, including registration, payments, and participant tracking.
- Enhance donor engagement through tools such as recurring giving management, proposal tracking, and interaction history.
- Ensure data accuracy with built-in data health tools and integration capabilities.
To access Raiser's Edge, please contact the Office of Development & Alumni Relations.